Glossary Of Search Marketing Terminology
Search Engine Marketing - Marketing program created to increase a web page's overall online exposure. Acronyms for Search Engine Marketing include: SEM and S.E.M.
Search Engine Optimization - The science of making
web pages appealing to a search engine(s). Search Engine Optimization experts
help sites with technical, content, structure and other areas in order
to get a site to show up as high as possible in various search engines
under relevant search terms. Acronyms for Search Engine Optimization also
include: SEO and S.E.O.
Web Marketing - Is the term used to describe the
process for helping market a company's products and/or services online. Web
Marketing works to integrate both creative and technical
aspects of the Internet and may include using such techniques as
Search Engine Marketing, Search Optimization, Pay Per Click Campaigns,
Online Public Relations Campaigns, Online Advertising Campaigns and
integration of traditional marketing, advertising and public relations
services. And of course Web Marketing includes the
creative aspects of the Internet including web design, web development,
content creation and more. Web Marketing is
also referred to as: Online Marketing, Website Marketing, Internet
Marketing, Cyber Marketing and eMarketing.
Trademark - A declaration from a government that a brand name, logo or design is new or distinctive enough to be granted the exclusive ability to market or represent a company and or their goods or services.
Web Site Promotion - Encompasses banner advertising, viral marketing, link exchanges, pay-per-click advertising, search engine optimization, search engine submission and more in order to drive targeted traffic to a web site.
Yahoo Ambassador - A Yahoo Ambassador has the capability to help companies create advertising campaigns online and to help companies with current campaigns better maximize their online advertising dollars. Yahoo Ambassadors go through a rigorous testing process to become certified.
Google Adwords - Paid area on Google where sites can have their pages show up under specific keywords and keyphrases. Fees are based on clicks and are typically known as pay per click "PPC".
Pay Per Click - An online advertising model based on purchasing clicks to a specific site for a predetermined amount of money per click. Acronyms for Pay Per Click include: PPC and P.P.C.
Organic Search Results - Typically used to describe
the unpaid search area of a search engine where results are based
on each search engine's formula (also known as algorithm). While
anybody and any company can get your site to the top of a search
engine's paid sponsorship area through a Pay Per Click campaign,
the objective of legitimate Search Engine Marketing companies
is to use tried and true search engine optimization techniques
to get you site to show up as high as possible in each search engine's
organic results.
Search Engine Results Page - Web page results returned in
each search engine based on keywords and keyphrases used by a searcher.
Acronyms for Search Engine Results Page include: SERP and S.E.R.P.
Cost Per Lead (CPL) - Cost associated with bringing in a lead. Cost per lead varies depending on marketing method, budget size, time, staff size and more. Generally trade shows and advertising tend to have the highest cost per lead while search engine optimization and of course word of mouth and referrals tend to have the lowest cost per lead.
Sales Cycle - Term used to describe the process of making a sales. Is usually a collection of the time associated with closing a deal.
